AI World Media Pre-Production Brief · Creating Beyond Reality

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Before We Roll

Your Commercial Starts Here

Answer the questions below and watch your Production Spec Sheet build itself on the right. It is the document you will approve before pre-production begins—so what we make is exactly what you envisioned, the first time.

See Our Work

Scene 01

Your Business

Company name & website*

Example: Acme Builders · acmebuilders.com

What product, service, offer, or event is this commercial promoting?*

One commercial sells one thing. Multiple offers usually require multiple spots.

In one or two sentences, what does your business do and what makes you different?*

Focus on the strongest reason a customer should choose you.

Top 2–3 competitors—and any of their ads you liked or disliked

Links are welcome.

Do you have brand guidelines?

Yes—I will provide them No—use my website’s look No—help me develop one

Scene 02

The Goal

What is the #1 job of this commercial?*

Brand awareness Drive sales Leads / bookings Event / promo Launch Recruiting

If a viewer remembers only ONE sentence, what should it be?*

What action should viewers take—and the exact phone, URL, or promo code to show on screen?*

How will you measure whether it worked?

Scene 03

Your Audience

Describe your ideal customer*

Age range, location or service area, profession, lifestyle, and life stage.

What problem do you solve for them—or what desire do you fulfill?*

What should the viewer FEEL while watching?

Pick up to two.

Inspired Excited Reassured Amused Curious Urgency Luxury Warmth

What hesitation stops people from buying from you?

We can address it head-on.

Scene 04

Creative Vision & Style

Overall style—closest fit*

Cinematic & polished Fast & energetic Warm & personal Bold & humorous Sleek / luxury Straightforward Recommend for me

Links to 1–3 commercials whose look or feel you love—and what you like about each

This is one of the most useful questions on the brief.

Anything you absolutely do NOT want?

Styles, humor, clichés, imagery, or claims.

What should appear on screen?*

All AI generated AI spokesperson Real footage of me / my team My location / product Product images only Drone / aerial Motion graphics

Voiceover?

Yes No Not sure

Voice & tone

Accent / language needs

Music style

Upbeat Cinematic Hip-hop Acoustic Electronic Match my references None / minimal

On-screen text & captions

Full captions (best for social) Key phrases only Minimal Recommend for me

Scene 05

Script & Content

Script status*

I have a finished script I have rough notes Write it for me

Paste your script or notes

Every fact that MUST appear*

Offer details, price, dates, address, hours, phone, URL, promo code, and tagline. If it is not listed here, it will not be in the spot.

Legal or compliance requirements

Regulated industry? Paste required disclaimer text exactly as it must appear.

Logo treatment

End-card only Visible throughout Recommend for me

Scene 06

Platforms & Deliverables

This determines every format, length, and aspect ratio we deliver.

Where will this commercial run?*

Instagram / Facebook feed Reels / TikTok / Shorts YouTube My website Streaming TV / broadcast Billboard / in-store screens Email campaigns

Target length(s)*

15 sec 30 sec 60 sec Multiple cut-downs Recommend for me

Will most viewers watch with sound OFF?

Yes—design for silent No—sound-first Not sure

Need multiple versions?

Aspect ratios, A/B variations, different offers, or locations.

Scene 07

Assets & Logistics

What can you provide?*

Logo files Product photos Existing footage Brand fonts / colors Testimonials Product samples Location access Nothing yet

Shoot logistics

If you selected real footage or drone, where would we film? Include access restrictions, best days and times, and any permissions we should know about.

Scene 08

Timeline, Budget & Approval

When does this need to be live?*

Note any hard deadline tied to an event or promotion.

Budget range*

Editing is billed in 15-second blocks at $250 per block. Concepting, scripting, AI talent, voice, and shoots are scoped separately.

Under $1,000 $1,000–$2,500 $2,500–$5,000 $5,000+ Let’s discuss

Who has final approval authority?*

Name, role, and email. Everyone who reviews should review the spec sheet—not the finished video.

Anything else we should know?

What happens next

We compile your answers into the Production Spec Sheet you see building beside this form, review it with you during your consultation, and collect your written sign-off. Production follows the approved specifications exactly. Revisions within the approved specs are included; changes after sign-off are scoped as a change order.

Draft saves automatically on this device.

Production Spec SheetAwaiting Sign-Off

Client & Product

CLIENT

—

PROMOTING

—

BRAND

—

Objective

GOAL

—

KEY LINE

—

CTA

—

Audience

TARGET

—

FEELING

—

Creative Direction

STYLE

—

REFERENCES

—

ON SCREEN

—

VOICEOVER

—

MUSIC

—

TEXT/CAPS

—

AVOID

—

Script & Mandatory Content

SCRIPT

—

MUST APPEAR

—

LEGAL

—

LOGO

—

Deliverables

PLATFORMS

—

LENGTHS

—

SOUND

—

VERSIONS

—

Production

ASSETS

—

SHOOT

—

DEADLINE

—

BUDGET

—

APPROVER

—

Revisions within approved specs: included. Changes to approved specs: change order.

Client signature

Date